Macallan will stop some bottles from April 2018
Macallan announce they will be discontinuing the current 1824 series that was first launched in 2012, and the redesign has been created to showcase The Macallan as “a whisky for every occasion” following feedback from their consumers.
Theses new-look bottles, will look similar to The Macallan Rare Cask and Rare Cask Black packaging, is broad-shouldered with a chevron cut towards its neck.
The new design will also features an anti-refill enclosure and anti-counterfeit technology.
These changes will include The Macallan Gold which will become part of the Double Cask range and will be renamed as Double Cask Gold.
Both the Macallan Amber and Sienna expressions will been removed from production but they will be relasing higher strength and higher age variants fo the 12yr Old Double cask range.
The Fine Oak range, first launched in 2004, will be also renamed Triple Cask Matured as to bring it in line with Sherry Oak and Double Cask.
The marketing Director at The Macallan , Glen Gribbon said: “With this bold new design we want to do justice to the extraordinary whisky inside the bottle which, of course, is what we at The Macallan and every whisky fan worldwide really cares about.
“We think the new bottle looks as good in a world-class bar as it does on a table at home being shared with friends. In addition, we have invested thousands in developing anti-refill and anti-counterfeit technology to help protect consumers.
“By consolidating our core range to Sherry Oak, Double Cask and Triple Cask Matured we’re able to highlight the variety of whisky coming out of our distillery and also to encourage new and existing fans to try The Macallan across a variety of occasions.”
We should see these new design bottles being rolled out around the globe from April 2018